Sales and leadership training that understands your industry
 
Now available in the USA
 

Results-based methodology

Building skills that boost your bottom line

 

For over 25 years, george james training has provided industry leading sales training, designed to develop and empower sales and commercial professionals - helping you achieve real results.  

Unlike generic sales training programs, we put less emphasis on the methodology and more focus on practical solutions. You’ll walk away with not only a better understanding of sales theory but also the knowledge and skills to make an immediate impact on your bottom line.

  US-Based Trainers

  Industry-Specific Advice

  Training that propels your team forward...

 

What We Offer

 

Our interactive programs are tailored to your needs, making it easy to build practical skills that drive real results. Whether you’re developing your team or looking to strengthen individual performance, our expert trainers deliver knowledge and skills you can use right out the door. Choose the learning option that suits you best: on-site, remote, or hybrid, whatever works best for your team! 

Customised Training Solutions

 

Are you facing a set of unique challenges within your business or do you need to upskill multiple team members? Need a training course that aligns with your existing sales process and commercial language? 

Our experienced trainers can align a customised in-house training programme with those precise needs. 

Scheduled Training Courses

 

george james scheduled training course equip sales and commercial professionals with practical and relevant skills to take their careers to the next level. 

You’ll not only walk away with a better knowledge of your role and industry, but you’ll also feel confident putting theory into practice.

1:1 Coaching & Mentoring

 

The demand for continued growth and improved results is greater than ever before.

In a leadership position you need to juggle responsibilities, deal with a highly competitive and ever-changing marketplace. Our one to one coaching and mentoring programs are designed to support managers meet their goals. 

Our Framework

WINN is a flexible approach designed for sales professionals in complex markets.
 
 
WINN Selling helps sales teams sell smarter by developing the right mindset and tools for success. It provides a clear and structured but flexible way to approach sales without unnecessary complexity. 

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Developed by leaders with extensive experience, WINN Coaching provides a clear framework for coaching conversations that is flexible, focused, and rooted in real-world industry knowledge.

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WINN Leading is our leadership development framework designed to help you grow into a leader who can guide teams with clarity and confidence.
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Don't just take our word for it
Here's what our customers say...

“Thank you very much for all of the training sessions since August! I received a lot of great feedback from our Sales Team members about all that they have taken away from the trainings. The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations. The team very much enjoyed everything, and appreciate that you made it fun! We are all much more equipped than before!"

 
Larry
Associate Director of Sales
 

"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"

 
Sarah
Technical Sales Manager
 

"Pru's Sales Leadership Programme is insightful, well structured, and there is a story to give the real-world context for every example. You come wanting to put everything into action, but the course helps you to channel your enthusiasm and energy into some achievable short and medium-term goals. All in all, an incredibly valuable experience." 

 
Phil
Research Sales Manager
 

Learn From The Best

 
 
Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.
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Steve Vaughan
 
As a director, Steve runs both the scheduled training courses and tailored training programs covering all aspects of sales and sales leadership. Steve also provides one-to-one coaching. 
 
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Jayne Green
 
As a sales trainer and coach, Jayne takes a holistic approach that isn’t just about transferring knowledge but aims to foster a growth mindset and enable people to continually develop long after training has finished.
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Christian Walter
 
Christian runs both the open program and in-house tailored training programs and delivers individual coaching and mentoring in both German and English.
 
 
 
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Pascal Le Floche
 
Pascal runs both the scheduled training courses and in-house tailored training programs while delivering complementary individual coaching and mentoring in both French and English.
 
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Jonathan Cooper
 
Back in 1998, Jonathan Cooper co-founded george james ltd. with business partner Neil Burns. Now, Jonathan’s primary focus is the delivery of sales and commercially focused training, leadership development and one-to-one coaching and mentoring programs. 
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Pru Layton
 
Pru has dedicated over a decade to training, coaching and mentoring individuals and teams in the science and technology sector. Currently, she runs both the scheduled training courses and in-house tailored training programs, as well as offers one-to-one coaching and mentoring.  
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Jonathan Slasinski
 
For 15+ years, Jonathan has sold everything from reagents to capital equipment for sequencing, single-cell, and spatial analysis. Now his focus is on building and delivering high-impact sales and leadership training, with a particular passion for emotional intelligence (EQ).
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© 2025 George James Ltd.

 

George James Ltd, 2 Craigmore, Brampton, Cumbria CA8 1AZ

Registered in England Co No. 3886489 | Registered for VAT. No. 743 1742 43 | Website by Loud Creative Studios Ltd.

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