Emotional Intelligence (EQ) Training:

Harness your emotions to become more effective in both your professional and personal lives. Higher EQ within organizations has been linked to improved performance, retention, and profitability. By investing in EQ, you’re investing in both business success and personal growth.

What an EQ training course will provide your commercial teams:

Enhanced Customer Relationships: Understanding and managing emotions help in building trust, navigating difficult conversations, and improving customer satisfaction.

Boosted Sales Performance: Sales professionals with high EQ can better read clients, adapt interactions, and close deals more effectively.

Stronger Leadership Skills: EQ training enhances self-awareness, empathy, and communication—core traits of effective leaders.

Improved Team Collaboration: Teams with high emotional intelligence communicate better, manage conflicts more constructively, and foster a positive work environment.

Personal and Professional Growth: EQ training promotes personal development that transcends professional boundaries, contributing to overall life satisfaction.

Leadership and Coaching Training:

Great sales leaders don’t just manage—they coach and develop their teams. This course is designed for leaders by leaders, incorporating proven leadership skills, coaching and feedback models to foster productive working relationships and drive performance. The skills and models within will help to lead with clarity, empower your reps, and deliver sustained sales growth through better conversations.

What a leadership and coaching course will provide your commercial leaders:

Boost Leadership Confidence: Gain actionable leadership skills and coaching techniques that empower you to lead with clarity, empathy, and impact.

Develop High-Performing Teams: Transform from a manager to a coach—unlock your team’s potential by bulding realtionships based on values, listenting to your teams needs and providing timely feedback.

Drive Sustainable Revenue Growth: Enhanced leadership and coaching skills directly correlates with improved sales productivity, pipeline health, and long-term deal success.

Elevate Rep Accountability: Move from task management to performance coaching, helping reps own their success through goal-setting and action-focused check-ins.

Improve Talent Retention: Great leaders create loyal following. Profid your leaders with skills that empowers reps, while fostering engagement, motivation, and retention in competitive markets.

Customizable Sales Process and Sales Skills Training:

Are you facing a set of unique challenges within your business? Or do you need to upskill multiple team members? Maybe you need a training course that aligns with your existing sales process and commercial language?

Then we can bring our sales and commercial expertise to you with our tailored, in-house programs and customised sales training. We take the time to understand your business motivations, values, and processes and ensure our bespoke training plan aligns with your overall business goals.

What type of training can we deliver?

From effective management of the sales process and successful qualification of new leads to accurate generation of forecasts, we can deliver customised training across a wide range of topics. Decided you need some in-house training but not sure what topics to cover? Or do you want to know more about the types of training we deliver? Then you’ve come to the right place.

Here, you’ll find a selection of example modules that we regularly cover with our customers and underpin the effectiveness and success of any sales or commercial professional in today’s science and technology marketplace.

Effective Management of the Sales Process

Knowing how to manage your sales process effectively is an essential skill for any sales professional. It allows you to take the right actions at the right time to exceed your sales targets and business objectives.

Module topic suggestions:

Building a clean and health sales funnel
Monitoring and managing your own performance

Mastering the Customer Conversation

Every customer interaction is more than a transaction—it's an opportunity to build trust, add value, and differentiate your products and yourself.

This program will equip you with practical techniques to lead conversations that drive stronger relationships and more positive outcomes.

Module topic suggestions:

Conversation Structure,
Active Listening,
Effective Qualification,
Handling Objections
Value Selling

Territory Management & Sales Area Planning

Exceeding your sales targets, meeting the short and long term growth expectations of the business and optimising coverage across your territory are all possible with the right territory management and sales area planning skills.

Module topic suggestions:

Using your business knowledge to prepare a realistic sales plan
Optimising coverage of your territory
Making the best use of your time and resources
Working effectively with key internal stakeholders
Executing your plan

Making Prospecting Effective and Fun!

Effective prospecting is necessary to generate sufficient sales leads to build a healthy sales funnel and to gain continual insight into the markets of interest. However, prospecting fills many sales professionals with a sense of dread and therefore, it often gets ignored until it’s imperative – but it doesn’t have to be this way.

Module topic suggestions:

Successful prospecting methods in the modern, digital world
Making prospecting fun
Investing the right amount of time in prospecting

Fast & Effective Qualification of New Leads

Qualifying sales leads effectively has a significant impact on company resources – as well as your own. Take the time to learn the skills necessary to make good, early decisions on whether to convert a lead to a sales opportunity.

Module topic suggestions:

Losing fast and early as an effective strategy
Assessing the deal makers and deal breakers
Identifying relevant stakeholders for effective qualification
Truly understanding the customer need and its importance in qualification
Understanding the cost of sale to you and your organisation

Professional Sales Calls in the Hybrid Selling World

Using digital platforms for sales calls is becoming increasingly commonplace so it’s essential that professionals learn how to make successful and engaging sales calls using digital platforms.

Module topic suggestions:

Understand and replace what is missing from a normal face to face sales call
Preparing and planning for sales calls effectively
Understanding and avoiding common mistakes made during sales calls
Taking take control of the conversation
Mastering the technology and logistics

Managing & Overcoming Objections

While sales objections are normal and nothing to be worried about, it is important that your sales team know how to handle them. Learn the fundamentals of objection handling.

Clear the objections and concerns to contribute to the improvement of your sales cycle times.

Module topic suggestions:

Uncovering objections before they arise
Managing and overcoming objections
What are real vs. false objections?
Use of the IF question in objection handling
Objection handling and effective use of proof material

Delivering a High Impact Presentation

Whether you want to secure resources, gain commitment to projects or encourage buy in to your ideas, knowing how to deliver a high impact presentation is essential to success. With the right skills, sales presentations can strengthen trust with your customers and attract new ones.

Module topic suggestions:

The qualities of a great presenter
What does a high impact and memorable presentation look like?
Identify and avoid common mistakes presenters make
The key principles for preparing and delivering a high impact presentation
Adapting your presentation approach
Ensuring a clear call for action

Delivering a Successful Product Demonstration

Product demonstrations are an important tool to convey the value of your product or service to a current or potential customer – so it’s essential your sales team know how to deliver them well.

Module topic suggestions:

Plan and prepare for a demonstration with your applications team/support team
Understand the key principles for a successful product demonstration
Working with success criteria
Contingency planning
Identifying and avoiding the common mistakes
Gaining commitment and ensuring an effective follow up

Effective Negotiation Skills

Good negotiation skills are invaluable in helping buyers and sellers avoid conflict and arrive at agreeable deals. As a core competency in sales, it is absolutely crucial that your sales team can negotiate professionally and successfully.

Module topic suggestions:

The key steps of any negotiation
Prepare and plan effectively for any negotiation.
Creating value or sharing value
What is trading vs. giving?
Manage the price discussion through the sales process
What is a WINN / WINN negotiation?

Key Account & Account Management

Develop and implement strategies and plans for successful account management that results in greater sales volumes and long-lasting strategic relationships that the account is reluctant to replace.

Module topic suggestions:

A planned and systematic approach to (key) account management
Using data, facts and validated information to support business decisions
Securing internal and external resources required for success
Move effectively up and across the hierarchy in an account
Locking your competition out

How Social Selling Can Underpin Success

Leveraging the power of social media can help you stay at the forefront of your customers’ mind, prospect for new business and generate sales leads. With social media playing an increasing role in sales, even across the science and technology industry, it’s important to keep your skills stay up to date.

Module topic suggestions:

Optimising your professional profile
Getting the most out of social media platforms
Creating content for social media: it’s not just for marketing
Use social media in harmony with other channels

You’ll meet our training team

You’ll meet with our training team so we can get to know your organisation and business strategy, understand your needs, identify any challenges and define the learning outcomes. Since all our trainers have had long and successful careers in the science and technology industry, you can be confident that we’ll thoroughly understand your business and be able to scope out your project quickly and effectively.

We’ll create your training program

We’ll put together a tailored training program that addresses your unique challenges and aligns with your business goals and desired learning outcomes. If required, we can work with your existing sales process, reference and reinforce the use of your CRM system, take onto account your forecasting guidelines, and emphasise your standards of performance and behaviour.

You'll review the proposal

Once we’ve put together a proposed training program, you can review the contents and ensure all of your training outcomes are interpreted correctly. If there’s anything you’d like to change or add, we welcome the feedback and can adapt to your needs.

We'll be flexible around your business priorities

Whether you want training delivered remotely, in person, or a combination of both onsite and offsite, we can make it happen. If the training program spans multiple days, we can deliver training at a cadence that suits your business. We’re super flexible and will make sure that training delivery is smooth and straightforward.

We'll follow up

After your training program has been delivered, we’ll continue to support you and your team. We know that a lot of what’s taught in the classroom can be quickly forgotten if not revisited. That’s why we’ll help you review your training and

embed the teachings so as to permanently change the behaviour of your team members – as well as show senior colleagues how to continue to motivate action in their team.

Learn From The Best

Ever attended a commercial or sales training program but felt like the trainers don’t understand the nuances of your industry? Having had thriving careers in the science and technology industry, with decades in similar roles to you, as well as years of experience as successful sales coaches, you can be confident that our coaches know the ins and outs of your market.

“Thank you very much for all of the training sessions since August! I received a lot of great feedback from our Sales Team members about all that they have taken away from the trainings. The role playing session was extremely helpful in coaching them to use all concepts earlier training sessions to the end: qualification - NAMTCR, how to develop relationship with KOL's, facing competition, handling objections (APIAC), and making great presentations. The team very much enjoyed everything, and appreciate that you made it fun! We are all much more equipped than before!"

Larry

Associate Director of Sales

"The course last week was excellent, really really great for me just a few months into this world of sales. I have already been using some of the things you taught us and I have my first solo visit to a client next week and will definitely be starting the meeting with TRA!"

Sarah

Technical Sales Manager

"Pru's Sales Leadership Programme is insightful, well structured, and there is a story to give the real-world context for every example. You come wanting to put everything into action, but the course helps you to channel your enthusiasm and energy into some achievable short and medium-term goals. All in all, an incredibly valuable experience."

Phil

Research Sales Manager

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George James Ltd, 2 Craigmore, Brampton, Cumbria CA8 1AZ

Registered in England Co No. 3886489 | Registered for VAT. No. 743 1742 43 | Website by Loud Creative Studios Ltd.

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Emotional Intelligence (EQ) Training:

Leadership and Coaching Training:

What type of training can we deliver?

Effective Management of the Sales Process

Mastering the Customer Conversation

Territory Management & Sales Area Planning

Making Prospecting Effective and Fun!

Fast & Effective Qualification of New Leads

Professional Sales Calls in the Hybrid Selling World

Managing & Overcoming Objections

Delivering a High Impact Presentation

Delivering a Successful Product Demonstration

Effective Negotiation Skills

Key Account & Account Management

How Social Selling Can Underpin Success

What can you expect from us?

You’ll meet our training team

We’ll create your training program

You'll review the proposal

We'll be flexible around your business priorities

We'll follow up

Learn From The Best